Director of Marketing

Department: Marketing
Location: East Rutherford, NJ

Function definition: 

  • ?Marketing is a discipline designed to drive growth by improving the shopping experience for the shopper.? We work to understand our target consumers and how they behave as shoppers in different channels, formats, and categories and leverage this intelligence for the benefit of all key stakeholders (Our Brands, their core target consumers, our key retailers and the mutual shopper). Our primary purpose is to increase brand awareness and engagement through multiple channels leading to shopper conversion based on meeting shopper need states. 

  
?Position summary:? 

  • The Director of Marketing will drive a Shopper/Customer lens to the entire go-to-market process for assigned brands in order to drive our Brand and Company objectives. The position will work with our Analytics & Insights, as well as Category Leadership functions to understand how our target consumers behave as shoppers in different channels and formats. The Director will work with Customer Strategy Planning, and Global Marketing partners to bring shopper expertise to the forefront of brand and Customer planning. ?The role will lead integration of shopper strategy within our marketing programs, resulting in a holistic go to market plan that benefits our brands, consumers, customers and shoppers. This position will be responsible for leading the development of our digital marketing content and distribution strategy, creating our shopper marketing campaign to support our programs that influence shopper conversion along the path to purchase. 

  
Responsibilities: 

  • Drives shopper consideration early upstream in Brandsí annual operating plan, Brandsí long term strategy as well as Brandsí integrated marketing plans 

  • Collaborates with our Insights & Analytics and Category Leadership teams to gain understanding of brand shopper insights (trips, drivers, barriers, share of voice, etc.) in order to identify opportunities by channel/customer 

  • Determines optimal brand/shopper/customer intersection and maximized ROI opportunity in order to drive A&P spend 

  • Identifies brand optimal shopper targets as well as develop the relevant intersection between shopper and consumer by channel/retailer 

  • Identifies new product trends to assist in New Product Development 

  • Develops brand shopper objectives/strategies/measures that drive the holistic path to purchase 

  • Leads development of in store vehicles for assigned brands from setting the strategy? to ensuring they meet financial requirements in order to drive maximized ROI 

  • Creates the Digital Marketing Strategy from content campaigns to multi-channel distribution in both Foodservice and Retail Verticals 

  • Drive learnings through post event analytics tools 

  • Accountable for brand driven? funding including in store vehicle development spend 

  • Manages agency resources to ensure solid development of actionable, insight based creative for in store vehicles 

  

  
?Qualifications? 

  • At least 5+ years of Brand, Agency, Shopper and/or Integrated Marketing experience. 

  • At least 3 years managing Content Strategy and Creation 

  • Subject Matter Expert in multi-channel content distribution 

  • Consumer packaged goods experience required, ideally in food manufacturing.? Previous Field Shopper Director of Marketing experience strong plus. 

  • Prior experience planning and executing marketing programs which leverage multiple media vehicles. 

  • Strong interpersonal skills: Ability to function effectively in a team environment and to present in front of high-level customer decision makers. 

  • Strategic thought leader who can confidently develop long term plans while also quickly addressing immediate near term requests. 

  • Strong collaboration skills: Ability to work collaboratively with multiple groups and functions in a highly matrixed organization. 

  • Proven ability to work with multiple teams and influence cross-functional partners. 

  • Ability to travel 25-35% 

  • Education:?Bachelorís degree required, MBA preferred.